Instagram has revealed a new and updated logo drawing a lot of criticism. Besides the logo, even some icons were changed. The company has changed the logos of its creative apps - Boomerang, Hyperlapse, and Layout as well.
Eventually, its hundreds of million of users have their own opinions. It is common for any logo change to generate split opinion and this one is no exception.
It won't be an exaggeration to say that the whole design of the app has been updated. The new logo seems to be inspired by the earlier icon as it represents a simple camera with gradient rainbow hues.
The design change of Instagram has rendered improvements to the looks of the app on the inside as well. The simpler design focuses more on the photos and videos, but there is no change in the you navigate.
Why Instagram had to opt for a change
Instagram's new logo has purple, orange, and pink shades. Also, the menus and background are redesigned to be black and white.
The previous logo that is a retro brown and cream camera featuring a rainbow stripe was recognizable instantly, but now it has been changed radically.
Instagram has changed the logo to reflect the transformations after it was acquired by Facebook four years back.
The reason for the muted design of the app is to make the photos stand out as the background will be plain.
Redesigned Instagram - how designers react to it
There are mixed opinions even among the designers. Some feel that the changes in the app and logo are quite fresh and great. But, not all are happy.
While some feel that the refresh is more practical, some feel that is it is too generic. They feel that the original design should have been retained but tweaked only a little.
Hilarious tweets that make rounds
"Instagram's New Logo" [GIF] (2016) pic.twitter.com/qZ8G58EkwP— tutku (@pritzker_prize) May 12, 2016