One of the instant messaging (IM) apps, which is free of advertisements is WhatsApp and it has been the best in the business beating every other cross-platform IM applications. The highly used IM with with over 500 million monthly active users globally has been giving Facebook messenger, ChatON, Line and WeChat a hard run for their money.
Back in April WhatsApp CEO Jan Koum also touted that the service has over 48 million monthly active users in India. And now the company claims to have achieved 50 million active monthly users in India.
This is not only the news pertaining to the instant messaging app, but at the same time, looking at the far and wide reach of the IM app, and its heavy popularity among the Indians have brought yet another telecom operator to launch a special tariff plan just to cater to the need of WhatsApp users.
Top be precise, the cross platform app, which was acquired by Facebook in February this year, has joined hands with Airtel to provide special data packs. Accordingly, Airtel will offer up to 200MB of WhatsApp usage for one month depending on the circles.
There are several data packs priced from as low as Rs 36 to Rs 49 per month depending upon the circles. Airtel users can avail the data packs and activate the service by messaging 'WhatsApp' to 121. The Airtel website touts that these data packs are available for both 2G and 3G users.
Few months back WhatsApp made a similar deal with other telecom service providers, which include Uninor, Tata Docomo and others.
It should be noted that WhatsApp is also said to release a voice calling feature in the app within the Q2 this year.