In a recent development, Disney UTV Digital has launched four new freemium apps for Indian mobile subscribers including UTV, Disney, Comedy and Devotional. According to the company's press release, already Nokia Asha phone series will come pre-embedded with the UTV App on more than 2.5 million devices.
Have a look at the apps below:
UTV app offers users, latest movie trailers, full length movies (Bollywood & Regional), Bollywood gossip and more. The app can be downloaded from here http://store.ovi.com/content/287099
Disney App offers short form content featuring Mickey and Friends, other Disney classics such as Big Bad Wolf and Santa's Workshop and celebrated Pixar short form animation such as Reds Dream and Adventures of Andre and Wally B. The app can be downloaded from here http://store.ovi.com/content/295367
Comedy App gives users access to witty and humorous videos like MENtals, Baba Aur Baby, Chickipedia and more. The app can be downloaded from here http://store.ovi.com/content/301024
The Devotional App brings to you, stories of Indian deities like MaaDurga, Sai Baba, Sri Krishna and it includes the mythological epic, Ramayana as well. The apps is said to offer seamless streaming of content, even on low-bandwidth GPRS networks. The app can be downloaded from here http://store.ovi.com/content/295381
You can also get add-free streaming of content via premium account. This will require you to pay a subscription fee.
"Feature phones are currently the dominant data consumption devices in India. While we have a robust smartphone strategy, we wanted to provide feature phone users with an excellent video experience. We combined our great catalogue with best in breed technology and have seen both download and engagement numbers catching fire. 15 million downloads, 1.5 million active users, terabytes in streaming and millions of ad impressions prove the power of our content and experience." said Sameer Pitalwalla, Director, Celebrity and Video, Disney UTV
"Engagement and innovation have emerged as one of the top deciding factors in the mobile phone industry with more and more youth accessing Apps that enhance their user experience. Our association with Disney UTV has been extremely successful and, together, we continue to add value to our consumers by offering superior on-the-go video streaming. The availability of Disney UTV Digital's new Freemium Apps is a great milestone as users can enjoy their favourite content through fast and seamless video streaming on their Nokia Asha devices", said Gerard Rego, Director - Developer Experience, Nokia India