These days, almost every possible area of interest like shopping, traveling and others are being made accessible via a shorthand process with the use of mobile applications. Mobile apps are thus becoming more and more popular year over year.
To make the users aware of several apps on the play store, today Google has started a new process via which the company will prompt the users about new apps depending on the users search criteria on Google.
As opposed to the old way, where users saw ads related to the search keywords they enter on both sites, the ads now are more based on the users habits. Habits which are obtained by Google from the apps that users use every day, and purchases they make on their phone or tablet. As an example, Google says that someone who uses an app to measure how far they run, could see ads offering to install an app that measures consumption of food and calories.
The new move from Google comes as the search engine giant realized that 80% of apps are used once and then deleted by users. Now Google's new app re-engagement campaign in AdWords for both search and display, takes the users directly inside already installed apps.
Google has given an example of a guy with the HotelTonight app installed on his phone. If he uses Google search on his phone to search for hotels in San Francisco, he will be taken directly to the page of the HotelTonight app that deals with hotels in San Francisco, instead of the landing page for the app.
This initiative might be of great help for app developers and users as well.
Stay tuned to GizBot!