Software giant Google has launched YouTube rentals in India today to offer thousands of on-demand movies for online rental in the nation through its video-sharing website YouTube and Google Play store for smartphones and tablets.
Pricing is starting from Rs 50 for renting a movie, while the cost would vary up to Rs 500, depending on the resolution quality and recent releases. On Android phones and tablets, you can rent films from the Google Play store app and start watching them instantly on the Google Play Movies app.
To view the movies you will have to head to this link. Various sections are there including English, Hindi, Telugu, Tamil, Marathi, Punjabi and more. Further, when search through categories, there was also a free movies section. Reportedly, for most movies, viewers will have 30 days to begin watching their rental, and, once started, 48 hours to finish.
With the launch of Google Play Store movies and Youtube rentals, Google will now be directly competing with iTunes Store in India, which offers HD Movies, priced between Rs 290 to Rs 490 per download or Rs 120 for Rental. Further, also Eros International's Eros Now, the company's online streaming service is also penetrating in India aggressively.