Today Instagram, which is owned by Facebook has started rolling out an update for its iOS app. It is a surprising move from the company as the latest update removes the automatic sharing of activity from the Instagram iOS application directly to Facebook users accounts. The Android version of the app is not updated at the moment.
The new Instagram 5.0.11 update is now available to download from the Apple iTunes App Store and once installed requires users to manually share images by selecting and using the share button within the application to share an image.
According to the app description on the iTunes listing page, it reads, "Updated Facebook share settings: Continue sharing your Instagram photos and videos on Facebook. But Instagram likes and activity will no longer be shared on Facebook."
There is no clue why Facebook gave a green light to the update which is somewhat ironic. However, it is being speculated that the particular feature being used by app's 200 million monthly active users might clutter notification boxes and Facebook Timelines.
But again, there is no exact reason as to why Facebook owned Instagram, which has over 200 million monthly active users updated the app.