Lenovo’s ZUK is a software-focused smartphone brand in highly competitive market in China!

Chinese smartphone maker Lenovo has revealed a new smartphone brand in home country in order to take on its competitors in the market.

Lenovo's new brand named ZUK will work as an independent set-up, and is essentially targeted at the domestic market where players like Xiaomi and Huawei have created ripples with their low-range smartphones.

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It's all about software!

As per Gizmo China, Lenovo's ZUK brand will mainly differ from Lenovo on the basis of software elements in its products that will help the company fight competition. So unlike the parent company which puts more stress on hardware elements, the ZUK brand will be dedicated more towards creating software related customizations and features in its devices for a smooth software experience. The ZUK phones will be based on home-grown UI to be called ZUI.

Lenovo has reportedly already started working on the first smartphone under ZUK brand and would apparently be naming it as the Z1, which is also the name Samsung chose for its first Tizen OS smartphone. ZUK will operate with 400 employees, out of which a majority with 350 employees will work on software-aspect of its devices.

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As for specs, it is speculated that the handset will boast high-end specs however there are not any specific details available. As far as the launch and pricing of the ZUK Z1 are concerned, the phone is expected to come at competitive price and will most likely debut later this year. But, considering that ZUK is speculated to focus on the domestic market, it is unlikely for the company to be available globally.

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