Messenger apps have become a rage in India, with millions using them on a regular basis. The line cross-platform messaging developed by NHN Japan, was launched in the country on July 1 and already it has found success. The company claims that the app has already gained five million user registrations in just three weeks.
You must have the TV adds of these app recently, it is one of the most popular messenger apps having over 200 million users globally. Line offers free calling and messaging services. Users can make use of free stickers (emoticons) or the premium ones to better express them selves in the the messages. Users can purchase Premium stickers in the app. Line app is available across multiple platforms including iOS, Android, BlackBerry, Windows Phone and Nokia Asha
Line's major source of revenues are from in-app purchases which included stickers, games, news and others. Stickers and games are already available in India.
Jun Masuda, chief strategy and marketing officer, Line said that the company recognizes the potential for growth in the Indian Market and looks to expand in the country. Apparently the company is even considering opening a office in India.
Tech2 reports that the company looking to even support several Indian languages soon and is also looking to tie-up with telecom operators to provide offers with the app.
In a QnA session with with WSJ, when asked what was the strategy behind, Asian alternative to Facebook, Masuda replied "Facebook and Line are like two sides of the same coin, that's how I see it. Facebook is an open space where you can meet anybody and everybody. But it is a trend now, that almost all the users who have been on social networks, they are kind of tired of it. The reason is because it is too open. Line is the other side of the coin, it is similar but closed. Line is about being connected to people whom you are connected on a daily basis, and you are trying to have better relations. These are the people who matter in your life and the Line objective is to have a happier, richer communication with those set of people."