Business and professional networking site LinkedIn was recently in the tech headlines for the acquisition of news reader Pulse. Now, following that acquisition, the firm has rolled out a major update for its iOS and Android applications.
Despite of being the first major update for the website in two years, it also is designed to take advantage surging mobile users that LinkedIn is gaining.
With the sponsored content introduced as a "small test" on LinkedIn's desktop and iPad versions in January, "We're now expanding this test into the mobile phone experience," says Joff Redfern, head of mobile products for LinkedIn.
The updated app offers an activity stream that shows you what those you are following are up to. It also includes the latest news from influencers which are those whose voice carries a lot of weight. Add to that news from within your network, such as promotions, firings and more from those you are following. The apps will now allow you to comment on things that show up in your stream and you can even give a thumbs up to endorse an item. Overall, it's a cleaner, brighter look with better looking images with better navigation.
But, there is a downside in the updated version of the LinkedIn app. Wondering what it could be? The app now allows mobile ads that will appear while using it.
With today's news focus on iOS and Android, the next step will be to see how and if Pulse will make its way into an update of the LinkedIn iPad app, and when the company will pay a visit to Windows Phone and BlackBerry.