Bing, Skype, Yammer, and Xbox will be getting a make over. At a recent design day event in Norway, Windows Phone design studio general manager Albert Shum and Todd Simmons, creative director at Wolff Olins, spoke about Microsoft's plans to bring re-image these services. Last year, the company did introduce new designs to Windows, Office and Microsoft brand logos.
Simmons played a video at the event,which showed the progress of Microsoft's efforts in rebranding it's services. A part of this video showed the redesigned logo of Bing, which looked like a paper plane.
"We thought about Nike," says Simmons. "When you experience the Nike brand in whatever form you may experience it, there's always a Nikeness right...you can certainly see it without the logo."
Simmons says Microsoft will be taking identical approach towards other brands as well. The change is a key part of Microsoft's "re-imagination, he adds.
Throughout the presentation, the two officials spoke about how Microsoft is looking towards alignment of design, marketing, product and brand. Simon said people, reach and choice were the three main drivers behind the shift. However, he did say it's a huge risk to rebrand products that are being used by over a billion people. This is never a easy process, but it has to be done, he added.
Albert Shum and Todd Simmons did give some great insights on how and why Microsoft is looking to change it's branding image. You can check out the complete 45 min presentation of Design Day in the video below.
Source: The Verge