Yahoo has partnered with Mozilla to offer search engine to its products in the U.S. The company has entered into a five year partnership with Yahoo. The move replaces Google as the default search engine on Mozilla mobile and desktop products.
Yahoo Search for Firefox will be enhanced and treated to a cleaner interface. Of course, users will still be able to choose Google, Bing, or DuckDuck Go as their main search engine.
Marrisa Mayer, Yahoo CEO, in a company blog wrote, "Our teams worked closely with Mozilla to build a clean, modern, and immersive search experience that will launch first to Firefox's U.S. users in December and then to all Yahoo users in early 2015. The interactive and integrated experience also better leverages our world-class content and personalization technologies."
Mozilla said in a blog post that under this partnership, Yahoo will also support Do Not Track (DNT) in Firefox. In addition Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be remain as alternate search options. Also, Google will continue to power the Safe Browsing and Geolocation features in Firefox. Financial terms of the deal were not disclosed.
"The deal represents the most significant partnership for Yahoo in five years. As part of this partnership, Yahoo will introduce an enhanced search experience for U.S. Firefox users which is scheduled to launch in December 2014. It features a clean, modern and immersive design that reflects input from the Mozilla team" Mozilla wrote via the blog post.