As the global launch for BlackBerry 10 nears, RIM has renamed its BlackBerry World store by removing ‘app' from the name. It also announced that the store will feature both music and movies. The content in BlackBerry world will include much more than apps and have listings from most of the leading publishers and labels.
Options for movie download and rentals will be available only for a few countries like Canada, US and UK. However, music will be available for almost 18 countries around the world including India.
The Canadian company has entered into a partnership with a few major labels in music like Domino Recording Company, 4AD Records, Sony Music Entertainment, Matador Records, finetunes, Universal Music Group, Orchard, XL Recordings, Warner Music Group and Zebralution.
The Company also said that the music store will be available in countries like South Africa, Sapin, India, Australia, USA, Argentina, UK, France, Colombia, Mexico, Netherlands, Germany, Italy, Brazil, Malaysia, Singapore and New Zealand.
The pricing information of the BlackBerry music store is not yet revealed by the Canadian giant. It is expected that the pricing details will be made public during the launch of BlackBerry10 which is likely to be revealed tomorrow. Availability of complete content is the key factor for an amazing user experience.
The music store trend is not something new to India as the Finnish Mobile giant, Nokia had already launched its music store here a couple of years ago. Nokia, launched a few devices along with a number of music subscriptions. The company is found to be continuing the trend with its Asha and Lumia devices. Apple also recently launched its iTunes store in India.