Samsung Launches India Centric Galaxy Appstore

Samsung announced the launch of its new application hub - ‘Samsung Galaxy Apps'. The Galaxy Apps is a host of select 500 quality curated apps, 300 of which will be India centric Apps and 200 global Apps. The new Samsung Galaxy Apps will offer enriched display with new logo, icon, user interface, design and an augmented experience to the Galaxy smartphone consumers.

‘Commenting on the launch, Mr. Tarun Malik, Director of Media Solutions Center-South West Asia, Samsung Electronics, said "We are literally turning the standard Appstore model on its head - moving away from a model of listing millions of Apps where most go unnoticed to exclusive and curated applications for Indian consumers."

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He further added, "By introducing an assorted selection of best Apps across key consumer interest categories like Ecommerce, Travel, Food, Media, Utility Services etc, Samsung has simplified the consumer experience and enhanced discoverability of relevant apps. Samsung Galaxy Appstore will increase app adoption momentum in India by offering flexibility of payment through mobiles, developer partnerships and focus on marquee apps."

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Samsung Galaxy Apps, the new app store features apps that will allow greater customization of mobile devices, and will also function as a platform to offer various promotions and discounts. Samsung Galaxy Apps will be preloaded across all Samsung android devices with an intuitive user interface comprised of three sections, Best Picks, Top, and For Galaxy. Best Picks allows users to easily find recommended apps and promotions, while Top showcases the most popular apps which can be viewed according to their popularity, date, and price.

Supporting the developer and partner community, Samsung Galaxy Apps will encourage adoption of the marquee apps through various promotional campaigns and recommendations. In addition, Samsung has reduced the certification time for uploading an application on the Galaxy App store by three and half days allowing developers and partners to introduce their apps quickly in the market.

The prominent categories in the Samsung App Store are Games, Utility Services, Tools, Entertainment, Social & Communication, Music & Video, Personalization, Productivity, Photography, Education, e-Book and Lifestyle. With more than 500 handpicked applications and games classified into 10 categories, Samsung Galaxy Apps will offer differentiated, engaging content and services to create value for our customers.

Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular commented, "Idea is happy to partner with Samsung to provide easy paymentgateway for content download from the Galaxy Appstore, for our users. We believe that such initiatives will further evolve the ecosystem for enabling fast paced mobile internet penetration in India."

Deepinder Goyal, Founder & CEO of Zomato commented, "It gives us great pleasure to create a customised Zomato experience for the brand new Samsung Apps Store. The app ecosystem is a crowded one, leaving users confused many a times. There is merit in building a curated app store that brings the best of the lot to users, that too with a differentiated experience."

Samsung Galaxy Apps is the only android app store in India where user can pay through their mobile and download applications and games by visiting "For Galaxy" page on the Galaxy Apps. Galaxy Apps will also offer consumers to buy applications at lower prices by participating in a range of events and promotions in the future. The new App Store provides mobile bill payment option to its Vodafone and Aircel customers and Galaxy consumers can access the new App Store starting today.