Social networking platform Twitter, which allows users to follow friends and celebrities, has updated the app which now integrates the inline video playback feature. Apart from the update, another development has also taken place but this one is a sad one.
The company announced that the Twitter #music for iOS devices will be chalked out from the App Store soon. However, the iPhone and iPad users who have already installed the app will function until April 18.
The app was launched close to a year ago with the goal of helping Twitter users find popular music on the social networking service and also to discover new artists that they may enjoy. Twitter hasn't revealed why it's pulling the plug on the #music, but it did promise that it will "continue to experiment with new ways to bring you great content based on the music activity every day on Twitter."<blockquote class="twitter-tweet blockquote" lang="en"><p>Later this afternoon, we will be removing Twitter <a href="https://twitter.com/search?q=%23music&src=hash">#music</a> from the App Store. If you have the app, it will continue to work until April 18.</p>— Twitter Music (@TwitterMusic) <a href="https://twitter.com/TwitterMusic/statuses/447136704462209025">March 21, 2014</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
The tweet from the company reads, "Later this afternoon, we will be removing Twitter #music from the App Store. If you have the app, it will continue to work until April 18."
Also despite the fact that it was being pushed by Twitter and featured integration with services like Rdio, Spotify and iTunes, Twitter #music never seemed to catch on with consumers.