One of the major mobile browser maker - UCWeb, has announced its partnership with a number of popular Indian e-commerce sites like Amazon, Flipkart, Snapdeal and others, to give users easy access to offers in this festive Diwali period. In other words, UC Browser has the ability to search for deals and discounts over 15-days in the festive Diwali period.
"Diwali Shopping Festival" is the first partnership of its kind where mobile browser and e-commerce giants will work together. By providing users with unique "Browser and Compare" feature, Diwali Shopping Festival enables UC Browser users to compare item prices from all e-tailers just to find the best deals. Diwali Shopping Festival also provides exclusive cashback offers. For instance, every registered Amazon user will get a Rs. 150 giftcard after their first purchase of Rs. 1,000 or above via UC Browser.
"We (UCWeb and e-commerce sites) are not only doing it on Diwali, but we will work closely to provide more discounts in the future," said Kenny Ye, Managing Direction of UCWeb India. "The partnership will go further beyond Diwali Shopping Festival, as more in-depth cooperation is under way."
Participating e-commerce sites in India include Amazon, Flipkart, Snapdeal, Myntra, Jabong, Homeshop18 and Shopclues. UCWeb, an Alibaba Group company, says there are numerous prizes to be won and exclusive cash back offers from multiple partners. The firm adds that every registered Amazon user will get a Rs. 150 giftcard after their first purchase of Rs. 1,000 or above via UC Browser.
Explaining its motivation behind the tie-up, UCWeb said mobile Internet users have been recognised by e-commerce sites, and has become a key focus area for them. It quotes a report by Avendus Capital to say mobile-only Internet users accounts for a half of India's Internet population to explain why 50 percent of the transactions made on Flipkart and Snapdeal come through mobile devices.
UCWeb says it has witnessed e-commerce traffic to India's major e-commerce sites increase by over 30 percent month-over-month in 2014.
The "Diwali Shopping Festival", a 15-day long shopping marathon, that started on Oct 13th and will be hosted exclusively on UC Browser for Android and UC Browser for Windows Phone. The UC Browser Diwali Shopping Festival ends on October 28.