Whatsapp, a cross-platform mobile messaging application which has become a big concern for other messaging apps across the world, is now reported to have procured about 30 million users in just a month's time.
Last year in August when the company spoke about the number of users they had, it accounted to 200 million. Soon the company counted 350 million active users in October and 400 million users last month. Now the company has been said to own about 430 million active users.
The company, according to recent reports, is now processing about 50 billion messages on an average days. Coming as a wild threat to the rival instant messaging apps, WhatsApp is easily beating up WeChat which had over 272 million in November, SnapChat had around 30 million in December. The messaging app which is free of intimidating advertisements and games is also reaching out to hit the number of Facebook users. It has already surpassed Twitter numbers.
Reasons why WhatsApp is becoming more popular
Firstly, what's the difference between an SMS and a Messaging apps that work via internet? For SMS you need to pay and it is comparatively expensive, while the messaging apps work even if you don't have any balance in your account. But yes, you do need to have an internet data pack subscription on it.
Now coming to the positive sides of WhatsApp, firstly the subscription fee is very less at Rs. 50 per year. The best part is that it doesn't have any advertisements and unwanted games.
The service is quite user friendly with all the necessary features integrated in the app. It supports text, voice, video and image messages. Moreover, it has a wide range of emoticons as well.
The CEO of the comany, Jan Kuom talking about the app said, "We just want to focus on messaging. If people want to play games there are plenty of other sites and also a lot of great companies building services around advertising."