All India Radio (AIR) is taking efforts to reach out to a wider range of audience. The Govt run national radio network is launching an Android application and Youtube Channel for it's news service.
The services were launched on March 19, 2013 by Minister for Information & Broadcasting, Shri Manish Tewari.
Commenting on the launch, Tewari said "AIR on Social Media Platforms was an important step in enhancing its outreach across the country. This initiative would enable it to reach out to the audience that was accessing Social Media Platforms on 24 X 7 basis. It would also enable AIR to keep pace with contemporary trends in the Social Media space. With the use of Social Media, people could now access the content of AIR in any part of the globe. This was a landmark step in the history of AIR broadcasting, as live webcasting would give the public broadcaster a new profile as far as news dissemination in real-time was concerned. This initiative would also enable the listeners of AIR to access the archives at one click of a button."
All India Radio News app
AIR News Android app will give users, access to News stories from the AIR News Network.
Users can get National and Regional news stories from Prasar Bharati and India's Public Service Broadcaster.
The app will offer news bulletins in audio format, along with special news based programs.
All India Radio News app is available for free download at Google Play Store.
AIR YouTube channel
The YouTube channel of AIR will initially carry the clips from AIR Archives portraying India's cultural diversity and heritage. AIR also wants to use this portal for contemporary developments in India's socio-cultural life. The radio network plans to eventually make the channel, a full-fledged portal for it's entire network.
AIR Urdu and FM Gold
Apart from the Android app and Youtube Channel, AIR has launched AIR Urdu and FM Gold, live streaming channels . These channels can be accessed, anywhere in the world, via www.allindiaradio.org & www.allindiaradio.gov.