Apple has always been criticized for not attending to customer needs in Indian market. It seems Apple, is finally taking steps to localize their offerings to the Indian market more. As a step towards it, application in Apple’s app store has got a price list available in Indian Rupee too. Earlier as we know it was available in USD only, however, now with the recent move the Cupertino-based tech giant will benefit both users as well as developers.
Google Play Store, on the other hand released INR pricing for its apps store long time back. Rupee pricing is convenient for both buyers and sellers, making the transactions easier to make. Though customers will still continue to purchase apps through credit or debit card, but they will save on the forex conversion cost of 2-3%.
Reportedly, Google Android based smartphones have cornered more than half the total sales worldwide, however, Apple still retains a lion's share in paid mobile app revenues and gets almost two-third of the total app revenue generated worldwide.
Adding more to this, the new initiative from Apple seems interesting, as they are about to launch iPhone 5 in India as soon as November 2. Though there are still things to be clarified in terms of Rupee conversion and payment options, the availability of price list in Indian Rupee seems to be a step in right direction. This would help Apple address Indian consumer’s long standing demand on customization of their offerings to the Indian market to some extent.