Apple CEO Tim Cook has apologized to the consumers for the flaws with the native Map application in iPhone 5 that was launched past week. He stated that the company is 'extremely sorry" for the inconvenience caused to Apple"s customers. He said that Apple is working for improving the maps feature. Tim Cook was stated as saying, “With the launch of our new Maps last week, we fell short on this commitment."
Apple CEO went ahead asking customers to use other alternative apps such as Bing, Google, Nokia, and MapQuest by downloading it from the App Store until Apple improves their native Maps app. The issue first came in to light when Apple introduced their own native maps app for eventually ending the dominance of Google Maps. But the result was rather opposite with users complaining about the lack of details in addition to distorted images and erroneous directions.
Apple CEO also appreciated feedback from customers regarding the issues with the new Maps app from Apple. Company stated that their main objective is to provide its customers with more enhanced Maps feature such as turn-by-turn directions, voice integration and vector based Maps.
The company said they are optimistic about the prospects of the new Maps app since there are already more than 100 million iOS devices making use of the native app. Company sources also stated that almost half-a-billion locations have been accessed using the new maps app from Apple. Tim Cook added that more and more users are turning towards the new app each day.
Tim Cook also mentioned that Apple is working very hard to ensure that its products follow world class standards. He stated “We will keep working non-stop until Maps lives up to the same incredibly high standard."