Just when you thought BBM is down and out in an age that's mostly dominated by the likes of Whatsapp and Line, it seems like it's back with a bang with an added advantage for the popular yesteryear messenger.
According to reports, BlackBerry has rolled out a brand new major update for its BBM app on iOS and Android devices, which introduces free voice calling service, among other features such as simple file and photo sharing, location sharing, over 100 new emoticons and Dropbox integration for iPhone, Android and BlackBerry Smartphones.
Apart from that, BBM customers on Android, iPhone and BlackBerry smartphones will now be able to make use of the fast new one-click sharing of photos functionality, including documents, voice notes and more.
BBM customers will also be able to share their live location for a specified amount of time with other BBM contacts by using location sharing (powered by Glympse), and will have 100 new emoticons available to help them say what's on their mind.
"BBM continues to deliver new functionality as a premier messaging platform that provides a simple and effective way to stay connected. Today's announcement gives Android and iPhone customers the rich experience of BBM Voice and BBM Channels - two great ways to connect with friends, family and colleagues, to build out communities around shared interests, and to follow your favorite people and brands," said John Sims, President, Global Enterprise Solutions at BlackBerry.
"BBM continues to quickly evolve as a social mobile platform for consumers as well as for business customers through innovative features that give you great new ways to connect and share with each other."
As far as BBM channels are concerned, it will allow chatting with other BBM users about topics that are common to their interests. Customers can now also join channels for a variety of topics ranging from products, hobbies and sports to entertainment, fashion, cars and more.
"Channels can be created by brands, businesses and BBM customers alike and are a great way to communicate directly and immediately with people who share common interests in the broader BBM community," the official press release for the same adds.