Even though its hardware isn't being received very well in India of late, its a very different story with Blackberry's apps. According to the company, BBM or Blackberry Messenger, has been downloaded and is being actively used by over 20 million people on Android and iOS devices in the country. The Canadian phone maker also added that its worldwide user base has now grown to about 80 million people, a significant rise from the last reported numbers of 55 million.
Last week, BBM for iOS and Android went up on their respective app stores and Blackbery claimed that over 10 million people had downloaded it within day one. During the first week, BBM maintained the position of top free app in 35 countries on Google's Play Store and 107 countries in the App store.
At first, Blakcberry made users wait in a virtual queue before it allowed users to download the app. However, as of last week, users were able to download it instantly without having to wait. They can now sign in instantly and start using the application.
While competitors like WhatsApp and WeCHat have managed to establish a strong base in India, BBM will offer users greater privacy with its PIN system. Instead of having to give your number to a new contact, you can simply give them your unique BBM pin, meaning that they will not have your mobile number unless you want them to.