The Canada-based BlackBerry may not have seen that much popularity when the company made devices are concerned, but one product from the same that remains to be a hit among users in the popular BBM messaging service.
While the online messaging domain has been ruled by the likes of WhatsApp and Line in recent years, the BBM service carries a certain nostalgia quotient with itself that has brought a number of fans together to download and use the app on a regular basis - even though the devices are operating on Android or iOS.
But while the service has seen a lot of popularity in recent times after released for all the major mobile-based platforms, what about its security and privacy features? We have seen recent reports related to how WhatsApp can be easily compromised if you gather a somewhat technical knowhow related to coding. But is that the same deal with BBM?
The company recently took to its official blog and published a post to talk about the privacy and security features that BBM users have the option to enjoy. The post has also compared the service to the likes of other IM apps / services currently in the market.
"BBM has always put security at the forefront. On BlackBerry, the end to end security model is built on a foundation of secure hardware interacting with secure software. Security is reinforced at every level of the device from CPU to boot ROM, to OS and file system, and applications," the blog states.
"The root of trust that BlackBerry builds for its customers remains unbroken throughout the chain, and is unlike other security models that rely on the interaction of components from multiple vendors."
"On Android, BBM runs and stores all its data within the internal secure storage of the Android sandbox providing higher security than other IM apps that store their database in the shared storage space of the device. Similarly, on iPhone, iPad and iPod Touch, BBM runs and stores all its data within the iOS app sandbox," it adds.
Moving ahead, BlackBerry has promised additional features and capabilities to upgrade the security and privacy of its service, while claiming that this is one of the top priorities for the company.