Blackberry was one of the first smartphones that made its way to the Indian market. Back then it was a novelty with people queuing up to check it out. It was considered the next big thing. But since then umpteen smartphones have made their way to the Indian consumer and Blackberry risks getting left behind unless it innovates.

Blackberries do have cost-effective pricing on their side but that’s no longer enough as the wealthy and growing middle class isn’t always looking for cheap stuff but smartphones with comprehensive amenities.

The word “Blackberry” does evoke respect from one and all, and that’s largely due to its innovative features and unlimited multimedia as well as business capabilities. Blackberry is now about to launch the new Blackberry App World 3.1 application.

What’s great about this is that you can download any kind of application on your Blackberry phone without having to connect to the Internet with your data connection. Applications in your shopping list can also be gifted or shared with other users in your shopping list, and you can also ask users to buy an application for you.

What has been already launched by Blackberry is the Groupon application that gives users access to attractive shopping deals. Though currently offered only in Canada and USA, Blackberry could launch this service in India too.

If it makes to India it surely would be quite a hit thanks to the many possibilities of this feature. Users can get deals on demand and daily deals from nearby shops. They can also shop by redeeming coupons and securing special offers. They also receive recorded purchase information such as expiry date, date of purchase, etc.

The best part is, if you have Blackberry 5 operating system or a higher version, you can get the Groupon application absolutely free.

Blackberry App World 3.1 is the successor to the AppWorld 3 that was launched in September 2011. This offered a considerable improvement in the uploading speed for an application. App World 3.1 further improves on it. It is now available for even users of Blackberry Playbook.

App World 3.1 is certainly a revolutionary feature by the Canadian handset manufacturer. It now has enough features to take on pricier competitors who particularly target the youth.

Application downloading is what most youth spend their time doing. So with Blackberry’s App World 3.1 offering application downloading even without data connection, it’s sure to get the youth hooked to Blackberry though Android phones are getting increasingly popular. However, Blackberry has yet to announce when the new App World 3.1 would feature Beta zone.

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