Google announced that it has acquired Toro, a startup that helps developers promote their apps on Facebook. The company is led by Amitt Mahajan and Joel Poloney and was formally known as Red Hot Labs. Financial details have not been disclosed.
The San Francisco-based startup Toro is known to offer services and tools to help software engineers promote their user numbers. Amitt Mahajan and Joel Poloney previously co-founded MyMiniLife, which played a key role in the creation of FarmVille, as pointed out by TechCrunch.
The report also adds that the main aim of the company is to make launching and optimizing a Facebook ad campaign, super easy for mobile app developers to use. A Google spokesperson confirmed the acquisition and said that Toro will be joining the mobile ads team.
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The blog by Toro says that the company will continue to optimize campaigns and update dashboards for existing marketing, customers but as of now, the campaign creation has been suspended. The company recommends to work with an alternative Facebook PMD (Preferred Marketing Developer) for new campaigns. In their announcement, Toro also added that joining Google will give team members access to more resources and distribution, allowing them to continue their mission of making the lives of app development easier.
Toro had earlier raised $1.5 million in funding from investors, including Andreessen Horowitz, Greylock Partners, SV Angel, General Catalyst, Keith Rabois, Chris Dixon, Bill Tai and Guitar Hero co-creators Charles Huang and Kai Huang, points out the report.