According to Google's latest announcement on its official blog post, Android device activations in India have jumped more than 400%, bringing millions of new users to Google Play and driving huge increases in app downloads.
Reportedly in the last six months, Android users in India downloaded more apps than in the previous three years combined, and India has rocketed to become the fourth-largest market worldwide for app downloads. Consequently, in an effort to help developers capitalize on this tremendous growth, Google Play has launched seller support in India.
What are the benefits?
With the new step taken by Google, developers in India will now be able to sell paid applications, in-app products, and subscriptions in Google Play, with monthly payouts to their local bank accounts.
Further, developers will also get the advantage of all of the tools offered by Google Play to monetize their products in the best way for their businesses, and target their products to the paid ecosystem of hundreds of millions of users in India and across the world.
How to get started?
If you are an Android developer based in India, you can get started right away by signing in to your Developer Console and setting up a Google Checkout merchant account.
If your apps are already published as free, you can monetize them by adding in-app products or subscriptions. For new apps, you can publish the apps as paid, in addition to selling in-app products or subscriptions.
When you’ve prepared your apps and in-app products, you can price them in any available currencies, publish, and then receive payouts and financial data in your local currency. Visit the developer help center for complete details.
Along with seller support, Google has also added buyer’s currency support for India. Hence the Android creator has informed the developers to visit their Developer Console and set prices for their products in Indian Rupees and other new currencies.