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iOS Apps Getting More Expensive in India, Says Reports
Apple's iPhone and iPad range of devices are anyway expensive compared to other smartphones in the market that run with different specifications and under a different platform. However, it seems like the Apple-based apps are also walking the same route, thanks to exchange rates for the same.
Apple has sent out an email notifying customers about price changes in App Store in certain countries within the next 24 hours. The company says that it will raise retail rates for currencies due to changes in foreign exchange rates. The countries and currencies include Australian dollar, Indian rupee, Indonesian rupiah, Turkish lira, and South African rand.
So what this means is that apart from India, the app prices are also supposed to go up for customers in countries like Australia, Indonesia, Turkey and South Africa. But not all will be subjected to the same changes in rates.
Apparently, the reworked exchange rates mean that consumers from New Zealand and Israel will actually see the app prices drop in their respective App Stores.
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The official mail reads:
"Within the next 24 hours, the following changes will be made to pricing on the App Store.
To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:
Australian Dollar
Indian Rupee
Indonesian Rupiah
Turkish Lira
South African Rand
Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.
Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.
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Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.
Regards,
The App Store team"
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