Airtel announced the beta launch of 'Wynk Games' - the latest OTT addition to its content portfolio. 'Wynk Games' is India's first mobile app based gaming destination to host over 2,000 games including several premium and paid titles at no additional cost and offer an exhaustive catalog of local and global games across genres such as cricket, sports, racing, adventure, cards, kids, and puzzles.
Now available for download at www.wynk.in, 'Wynk Games' subscription is free for Airtel users and at Rs. 29 for other customers in the app's current beta phase.
Announcing the launch, Kartik Sheth, CEO - Wynk, Bharti Airtel said, "By subscribing to 'Wynk Games', customers can enjoy a host of games at no additional cost - this includes many games that are typically found as 'paid' elsewhere. Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. 'Wynk Games' does away with all these challenges and allows customers to enjoy complete games".
Wynk Games is an Operator agnostic OTT mobile app with over 2,000 global and local games from across genres. For a monthly subscription of Rs.99, users can get unlimited access to games with no additional in-game charges. The app is free for Airtel customers while non-airtel customers can pay for Rs.29.00. The Wynk Games app is created in alliance with Playphone.Wynk games offers an ad-free experience.
Wynk Games, bundled with Airtel data packs aims to similarly stimulate consumption of this category. Aimed at providing a comprehensive range of 'Wynk Games'. Airtel has tied with several Gaming companies like Playphone and a Softbank Group company in California. This alliance presents exciting opportunities for Indian developers as well.
Airtel's 'Wynk Music' has seen tremendous market success. Akin to 'Wynk Music' and 'Wynk Movies', customers using 'Wynk Games' can download games and play them offline.