Facebook officially launches Notify app for iPhone

Facebook has officially launched a new app for iPhone users called Notify that will send you push notifications about news, entertainment, sports, weather and so on.

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The Notify app gives real time news updates. Users will have to select different stations like Business, culture, Entertainment, Gaming, etc from which they receive updates. Notify also offers personalized suggestions on stations based on the Facebook profile of the user, giving them more customized content. Users can add new stations at any time. On tapping the Notify notification, the browser will open the web page. The app keeps notifying its throughout the day as and when updates keep coming. Users can open the full post or save it for later, and even share it via social channels like Facebook and Twitter.

Facebook says users can discover all the notifications you have received from Notify in the last 24 hours via in-app feeds to keep its users updated on the news. Facebook has more than 70 media partners for Notify that include Vogue, Mashable, CNN and the Washington Post. CBS, Comedy Central and Billboard.

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While the Notify app will be very different, it draws from Google app for Android that shows news content that is customized for the user. It also draws heavily from Twitter's Moments feature which curates news and live events. Facebook has already tied up with nine news publishers to launch "Instant Articles" that publishes content directly to its mobile news feeds. The app is currently available only to iPhone users in he US. There is no official word on the launch for any such app for Android users. It could take time, until the app becomes available to users outside the US.