Gaana.com, India's music streaming service, has announced its partnership with The Orchard, a pioneering music, film and video distribution company.
Over 7 million indie songs have been included in Gaana's catalogue via this partnership, exclusively for India, taking the total catalog size to a whopping 10 million songs.
The Orchard operates in more than 25 global markets, amplifying reach and revenue across the world through hundreds of digital, physical and mobile partnerships internationally.
Artists they work with range from legendary Rockers Toto, Metal gods Slayer and rising Indie duo Say Lou Lou. Popular Indian indie acts include Raghu Dixit, Soulmate, Dhruv Ghanekar and Blackstratblues.
Gaana.com, being the music streaming app and web service has 15 million+ app downloads and over 12 million registered users.
Additionally, Gaana also has the widest catalog ranging from Bollywood, International, regional and independent music.
"Our focus is to create best music experiences for its users and we are focused on bringing the widest selection of Songs from India and International markets for our consumers. The Orchard is an important partnership for us, and we believe the consumers would love it." said Pawan Agarwal, Business Head, Gaana.com in a statement.
"We're excited to be working with Gaana as it grows its presence in India. Bringing our quality catalogue to local listeners and extending our labels' brands in the region is the perfect representation of what we're about: using technology and relationships to bring music to engaged consumers wherever they are in the world." said Brad Navin, CEO of The Orchard.