Google has announced the free version of its music streaming service to directly rival the upcoming Apple Music streaming service.
At the moment Google Play Music has offered $9.99 (approx Rs. 630) per month subscription service for two years. But, the search engine giant has now launched the first free version of the streaming service.
The music service is available online, and will come to Android and iOS devices by the end of this month.
On the other hand, earlier this month, Apple said it would launch its music streaming service on 30 June for $9.99 per month with a free three-month trial.
Unlike other streaming services like Spotify and Apple, Google is also offering the free service to get people to buy its paid service. However, the Google Play Music free service will carry ads.
"We believe this is a play that will expose a lot of people to the service," Reuters reported quoting, Elias Roman, Google Product Manager.
However, Google plans to bring in two different music subscription services this year, including the Google Play Music free service, and the YouTube Music Key, which is still in beta stage and might get launched in near future. Rumors suggest that, the company will offer YouTube subscription service that offers ad-free videos.