MakeMyTrip announces app-only sale for this festive season

MakeMyTrip's has announced India's biggest ever app only travel sale. The app only travel sale will be held from 27th October to 2nd November, 2015 . The company claims that with The Great Indian Getaway, it will provide attractive offers and lucrative discounts across flights, hotels and holiday packages for customers and shoppers. MakeMyTrip is the only Online Travel Agent in India to launch a large scale App Only Sale.

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MakeMyTrip's Great Indian Getaway is built on partnership alliances with exclusive participation of suppliers. MakeMyTrip has partnered exclusively with Citibank to provide add-on benefits and exclusive offers to Citi debit and credit card holders. The company's suppliers include several domestic and international airlines, leading hotel chains and resorts spread across the world.

Commenting on 'The Great Indian Getaway', Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip.com said, "We strongly believe that the future of travel buying experience is on the ‘Mobile' platform. We are strongly focused on strengthening our mobile technology and have been constantly enhancing our systems based on customer feedback. The Great Indian Getaway is the next-step in our endeavor to provide the most comprehensive travel offers at the best pricing! We look forward to a positive response and constructive feedback from our customers."

In order to building capacities and stress test its systems, the company launched two key mobile specific initiatives in the last year or so - Appy Hours and Trippy Tuesdays. The customer response towards these initiatives has been phenomenal with the peak traffic surging by 300% during Appy Hours and Trippy Tuesdays. During the Great Indian Getaway, the company expects a 5x surge in traffic. However, the company is prepared to handle 15x surge in traffic, which is expected during the peak hours.