AdBlocking is taking off and hence that quite evident from the inclusion of the native ad blocking in the updates Mozilla Firefox browser.
Apparently the Mozilla Firefox app for Android comes with native ad blockers which performs similar to the 3rd party adblockers available in the market. Previously you were required to download a support add-on called Adblock Plus if you were planning to block adds. However from now you can simply activate ad blocking by browsing through the ‘Private Browsing' features (similar to the Incognito Mode).
The updated ‘Private Browsing' mode further with a tracking protection feature beside the ad block wherein the software allegedly block certain Web elements that could be used to record your behaviours across site. The feature also claims to block tracking of cookies and social sharing buttons.
The latest Firefox update comes with a few other features like ability to open external URLs from Android Apps, Scrollable Tabs for Navigation Panels. Direct Voice Input Support and a new mobile login manager.