Subscription-driven video entertainment app nexGTv on Friday announced its partnership with SelectNext Digital Pvt Ltd for worldwide digital rights of 50 Oriya and 10 Bengali music videos.
The new offering will enrich the entertainment experience for nexGTv users across the world.
SelectNext is an emerging digital content company with exclusive rights for more than 17,000 audio songs and 5,000 videos across various genres.
"The latest expansion underlines the commitment and particularly gives Oriya and Bengali speaking viewers an extra incentive to browse through our extensive content catalogue," said Abhesh Verma, COO, nexGTv in a statement.
"We will be working to acquire more regional content for our platform in order to provide nexGTv viewers with the best regional entertainment solutions anytime and anywhere," Verma added.
The latest additions will be made available as a part of the paid packages on nexGTv and can be viewed on its web and mobile platforms.