The news of Microsoft's Windows Phone OS outselling iPhone in seven markets that includes India surprised many. It was hard to believe that Windows Phone OS has reached 10 per cent market share in many countries.
In fact, this is a reality, and Microsoft's Frank X Shaw, Corporate Vice President of Corporate Communications, shared the same in the official Microsoft blog. Mr. Shaw was thrilled to share the details - how a new platform like Windows Phone has beaten BlackBerry in 26 countries. This is not the end to this refreshing gossip as the able OS is outselling iPhone in seven markets, and India, is one among them. The data was provided by IDC, as mentioned in the blog post.
"Windows Phone has reached 10 percent market share in a number of countries, and according to IDC's latest report, has shipped more than Blackberry in 26 markets and more than iPhone in seven".
Microsoft specifically didn't mention about the names of seven countries where Windows Phone OS has beaten iPhone. But if Nick Wingfield from The New York Times is to be believed then India is one among seven countries, where Microsoft is claiming victory over Apple. The other six countries were mentioned by IDC to Mr. Wingfield were: Argentina, Poland, Russia, South Africa and Ukraine, and Croatia. It is to be noted that IDC always count retail shipments, but what about gray market.
India is a hot belt when it comes to gray market. Apple iPhone holds a mammoth share in the illegal grey market. Microsoft didn't specify the numbers at all. And there is a difference between units shipped vs. number of units sold in the retail market. Surprisingly, Mr. Shaw was found targeting BlackBerry an d iPhone. Looks like, Microsoft has no animosity with Google?
The reason for the sudden, in fact, steady rise of Windows Phone OS is because of Nokia. Everyone knows that the Finnish giant is quite active in countries like India. The tech vendor recently announced the coming of the Nokia Lumia 620 in India. Priced at Rs.14, 499, it is quite reasonable and attractive too.
There are other budget offerings by Nokia including the Lumia 520 and Lumia 720 in the Indian market. Nokia is the flagship partner, who has invested heavily in the Windows Phone OS. It is suspected that Microsoft is also preparing to make its own smartphone. If Microsoft ever jumps into smartphone hardware business then for sure the above mentioned 10 per cent could further elevates. Stay tuned to GizBot.