The popular messaging app Snapchat has recently launched a new feature called Discover, which will reportedly allow users to read five to ten stories a day from brands including CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN and more.
The content will get refreshed everyday and the old content becomes inaccessible. Swiping the finger left and right will change the stories and sliding upwards will show the related full videos. This making the Snapchat to give a good competition to other social media networks like Facebook and Twitter where content plays a major role.
Snapchat in it's official blog said, "Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important. Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising."
Moreover Snapchat is more popular among teenagers. According to a report in BI Intelligence, Snapchat's user base mostly contains with female profiles. So this new feature helps the brands to directly convey their content to the younger audience.
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Back in November, Snapchat introduced Snapcash by partnering with online payments company Square which helped users to transfer money.