Unlockar, an app that turns smart-phone lock screen into a media rich content driven lock screen, now marks the user base of more than 1 lakh users.
The application at present has registered more than 1,10,000 installs and has successfully demonstrated its proof-of-concept with the first revenue streams starting from July 2014.
Piyush Paul, Director, Marketing and Corporate Relations at Unlockar said, "We have been receiving a very good response for our app with thousands of users trying our product on daily basis. It is a moment of pride and great pleasure for the whole team to see the number of users rising every day at this rate and today we've gone beyond many of our contemporaries and crossed a lakh. Our users have very well accepted the app that provides social-local updates, entertains and gamifies their everyday experience along with the rewards."
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Unlockar has been rated 4.1 stars and has 15% daily active user percentage on Google Playstore. So far the App has served 10 million+ lock screen views at an impressive overall CTR (Click Through Rate) of 25% and an average 8,00,000+ channel impressions being pushed on a daily basis. It has also witnessed 1.2 million+ lock screen content shares.
Unlockar aims to actively acquire lock screen real estate and establish itself as the default lock screen on smart phones around the globe.
The App provides features that track the interest and attention of a user to become an impregnable source of first touch infotainment on smart phone lock screen.