Vine, Twitter's mobile app that enables users to record and share an unlimited number of short videos, today introduced a new service called Vine Kids. The new service optimised for iOS is designed especially for kids. The app requires iOS 7.0 or later and is compatible with iPhone, iPad, and iPod touch.
The user interface (UI) of the app has been tailored for kids, showing a new Vine each time the user swipes left or right and playing "quirky" sounds each time the user taps the screen.
The company said the idea came together just this month, when an employee commented on how much their child enjoyed using Vine.
"The idea came about during an office conversation in early January. One of my colleagues was talking about how much his two-year-old daughter loves Vine -- he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids. That week happened to be Hack Week, a time when we get to work on projects outside of our day-to-day work. So two folks teamed up and built exactly that."
Vine's Carolyn Penner, Head of Communications and Marketing, in a blog post said, "We've seen for ourselves - and heard from parents, siblings and others - that kids love Vine. So, we built Vine Kids, a simple new app that gives young children a fun way to watch Vines."
Vine says the videos will be carefully selected, keeping kids in mind. The app can be downloaded for iOS now.
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