When we use the word "search" in recent times, it goes without saying that we are relating to Google as the service has reached a kind of popularity that cannot be taken lightly. However, it seems like that could change, at least with iOS users.
According to reports, Yahoo is planning on convincing Apple to replace Google with Yahoo as its default search engine for iOS.
As reports have suggested, Yahoo is currently working on not one, but two internal projects that will look to optimize its mobile search and monetization so as to make sure that Apple will make Yahoo as its default search engine on iOS.
Revealed first via Re/code, Yahoo CEO Marissa Mayer is working with some of the executives and has even attracted the attention of Apple's SVP of design, Jony Ive. Although nothing official has been made known related to the deal.
The report also suggests that Yahoo is still waiting in the pipeline as it currently does not have enough application technology to meet the goal that will be required to be the primary search service for iOS.
"A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along," the Re/code report states.
"The company has prepared detailed decks, including images of what such a search product would look like, and hopes to present them to Apple execs."
As of now, Yahoo's relationship with iOS is only limited to the native Weather and Stocks apps.