Camera marketing is witnessing the launch of many innovative models and there are more segments emerging like instant camera, action camera and social camera. Polaroid Instant camera Z2300 is the latest entry to the instant camera segment. 

This new camera has an integrated ZINK technology printer which is inkless and allows photographers to take the print of the taken snaps instantly. This Polaroid camera is the perfect choice for instant photography enthusiasts with an image sensor of 10-megapixel and capability in producing 2 x 3-inch full colour prints within one minute time. 

In addition to its ease of use and standard features, the new Polaroid camera has digital sharing facility inspired by applications like Instagram. The company plans to attract social media addicts with this instant capture and sharing feature. 

Easy reviewing, editing and image framing facilities are supported by a LCD of 3 inches. This will help to review and ensure a perfect picture before taking the instant print. Polaroid Z2300 Instant camera also supports video recording capability supported with integrated speakers and also enables instant playback. 

The most interesting thing about the integrated printer that comes along with this camera is that it is inkless and makes use of yellow, cyan, and magenta dye crystals which are embedded in the paper. It gets activated by heat, and the crystals are colorized to deliver clear and vibrant prints instantly. You can change the configuration to set whether you wish to print every photo automatically or only take prints of specified photos only. There are options to add frames to the pictures or else can take prints with classic Polaroid border. It comes with a sticky-back Zink paper, as well. 

Polaroid Z2300 Instant camera can be purchased at an affordable price tag of around Rs. 12,000/-. It will reach the camera market in a shiny black and white outfits adding to its elegant appearance. It is expected to hit the shelves of UK by the end of August. There are options for pre ordering this camera product from the company website until the end of July. 

Polaroid claims that they are the first to invent instant photography and maintains instant gratification, fun, and ease-of-use for the last 75 years. The uniqueness in this model is the perfect marriage of their instant camera technology with social media sharing capabilities, that will attract consumers especially youngsters.

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