At IFA 2012, which has kicked off in Berlin from August 29, it can be said that one tech manufacturer is doing things really differently. The talk is about the South Korean giant Samsung, who has recently been accused of copying designs from the Cupertino-based tech giant Apple. However, observing the latest offerings from the Galaxy series creator, no one can blame the company for any patent infringement. 

Samsung has recently debuted a completely revolutionary camera offering, which is being mentioned by various tech experts as a half point-and-shoot and half-phone – the new Android based EK-GC100 Galaxy Camera. 

While, it may not be the first Android-powered camera in the market, as recently Nikon's S800c was announced last week, however, Samsung has taken a next step in the concept with a 4G cellular connection and a rear panel that has made the device indistinguishable from any other camera offering present in the market right now. 

Talking about specifications, Samsung EK-GC100 Galaxy Camera has been enthrusted with the latest Android Jelly Bean operating system and splashing long 21x zoom that is a fairly bright F/2.8 at wide angle, has a contoured grip and a combined shutter button and zoom rocker. Further, the Galaxy Camera houses a 16-megapixel 2/3-inch sensor for taking the pictures, which is about standard for a point-and-shoot.

Further, there are many user friendly apps available for editing and sharing photos, along with 4.8 inch display screen embedded with touch screen technology for controlling the camera and HD Super Clear LCD technology. Other external features in the camera include a button for shutter release along with a zoom toggle button.

In addition, the camera uses a ‘Smart Pro’ feature delivering advanced photography options with a few clicks. Camera settings are automatically adjusted for taking the perfect photo with the help of ‘easy to navigate’ menu system. Higher intensity images are delivered by enabling the ‘Rich Tone’ setting. Shutter speed is automatically controlled with the help of ‘Right Trace’ setting.

Analysts recommend that Samsung EK-GC100 Galaxy Camera is an ideal gadget for users looking for superior optics and sophisticated features of a smartphone. As the device's phone portion acts more or less like a regular high-powered smartphone, sharing many aspects with Samsung's flagship Galaxy S3 including a 4.8-inch 720p screen, 1.4 GHz processor and GPS, among other things. 

JK Shin, President of IT & Mobile Communications Division at Samsung Electronics said at the launch event, “The Galaxy Camera opens a new visual communication era and shifts a paradigm in communication.” 

Regarding the release date and pricing Samsung EK-GC100 Galaxy Camera, it should be available later this year and the prices will also be disclosed by the company during that time only, however, Samsung has informed that the device will be available from mobile operators. But this makes one think, when a Galaxy S3 costs around Rs 38,000 without an expensive zoom lens, then what would be the cost of EK-GC100 Galaxy Camera?

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