Taiwan based multinational and a global leader in the new digital era, Asus has announced today the launch of 4 All-in-One PC models in India, which includes, ET2012IUKS, ET2210INKS and touch screen models ET2012IGTS and ET2411INTI.
As informed by the company's press release, the new Asus models feature exclusive Asus SonicMaster Technology for improved audio clarity, louder volume and more detailed audio, Full HD video and DTS stereo sound, USB 3.0 for high speed data transfers, integrated graphics and HDMI-output for cinematic multimedia experience.
On the pricing and availability front, all Asus All-in-One PCs will come with a 3 years onsite warranty. Where, Asus ET2012IUKS and ET2012IGTS will cost Rs. 30,000 and Rs. 44,400. Further, ET2210INKS and ET2411INTI will hold a price tag of Rs. 43,000 and Rs. 66,600 respectively, all excluding taxes.
For the go to market strategy, Asus will continue to work with its 136 partners across the country. The company will also engage with 27 exclusive and trained retailers. ASUS will adopt a 2-pronged strategy for its metro and non-metro customers.
“We will work with local partners in Class C and D cities, and make the products available in select retail stores in metros. Our focus will be more toward the smaller cities because the real market for AIOs lies there and not in the metros which are already saturated,” said Vinay Shetty, Country Head, Component Business, ASUS (India).
Mr. Shetty also said that they would be launching one 27-inch touchscreen model later in the year specifically targeting gamers and media professionals.
Commenting on the occasion Shetty said, “The AIO market is growing at 7 percent per annum and we expect to gain a substantial market share in our focus segments. The Indian market is now getting aware of AIOs, their usability, and starting to adopt them in households as well as in commercial set-ups. We are therefore entering the market with a new strategy and will be targeting senior executives, medical practitioners, professionals and students.”
As claimed by the company, Asus exclusive SonicMaster Technology employed in the 4 AIOs launched refines every acoustic detail in pristine quality to deliver lossless audio – reproducing richer and more distinct vocals at a wider frequency range. ASUS utilizes a host of innovative solutions to deliver crystal-clear, immersive audio that is perfect for both music and movies. Engineered by audio experts, SonicMaster technology utilizes a fine-tuned digital signal processor to deliver an expanded sound range, improved fidelity and more distinct vocals.