Hewlett-Packard (HP), the leading consumer notebook PC brand in the country, today launched a brand new series of nine trendy and stylish Compaq embedded with several valuable software and features.
The new series carries modern features like backlit keyboard, finger print reader and HDMI 1.3 add to its chic look apart from a built in TV tuner card, blue ray drive and an infra ready remote control. The new Compaq notebook range is priced between Rs 26,990 to Rs Rs 38,990.
Briefing reporters Rajiev Grover, Director - Consumer Products, personal systems group of HP said the new range was a result of HP's extensive research, focusing on user preferences amongst the youth.
"Keeping in mind the priorities of today's young generation, HP has factored in features like the flush glass finish and the 3D drive guard," he said.
The unique blend of looks and durability makes the new range both attractive and sturdy. To further strengthen the leadership with an aggressive 'go-to-market' strategy, HP India plans to expand its retail footprint across 600 cities and expand the retail dealer network to over 6000 by the end of this year, he said.
"The new range will be offered to customers through HP's wide network of exclusive stores, multi-brand outlets and large format retailers. The company would also facilitate finance schemes for the new buyers," he said.
Rajiv said the notebook market which was at just 85,000 in 2003, had growth to 1.7 million last year and it was expected to touch 2.4 million during the current fiscal. IDC had projected the notebook sales to touch 7.8 million by the year 2012, he added.
HP, the market leader had a market share of 35 per cent in lap top space last year.