The initiative offers the Limca customers a chance to win the high performance Samsung Galaxy Tabs. The company, through a lucky draw will give the customers a chance to win up to 10 Samsung Galaxy Tabs. The offer is open from 17 August to 30 September 2011. The customers buying Returnable Glass Bottles (RGB) of Limca (200 ml, 300ml and 330 ml) and also PET bottles (500 ml, 600 ml, 1.25, 1.5, 2 and 2.25 liters) will be able to participate in the draw. The customers can participate in the draw by sending a message 'LIMCA' followed by their unique nine digit code from the bottle to 07738383838. The customers can also make a call to 0-77 38 38 38 38 and register via an Interactive Vocal Response System (IVRS).
Another secret agenda of the campaign will be to popularize the new age digital media gadgets like phones and tablets. The touchpad devices like Samsung Galaxy Tabs which combine the internet and mobile platforms are thus expected to be able to get an attention in every corner of the country.
The campaign which was conceptualized by Ogilvy and Mather is being launched across 16 states in the country with an aim to boost the markets of Limca along with the new age gadgets.
The Director, Marketing (Flavors), Coca Cola India Mr. Srinivas Murthy said about the campaign that the initiative is planned so as to give the customers in India a refreshing new knowledge about the latest and best in mobile and other internet technology based touchpad devices. He said the company, always known to refresh its customers physically and emotionally with its chilling hit beverage Limca is thus proving again to be true with its moto, which is to refresh and rejuvenate.
Limca is targeting especially the youth of the country and with the one of its kind initiative, the company is sure to familiarize the youth with the latest sensations in the internet based gadgets and thus cherish the little moments of freshness the company promise with Limca. He expressed his hope in the event that the campaign will be both transformational and uplifting.
Coca Cola India, as a part of the campaign, will soon release a TV commercial so as to confirm that no one misses the Do Pal Tazagi!