The latest trend in the Indian market is the introduction of tablet devices by different companies. Now the foreign players in this market will have to face the competition from the local players as Maxx has decided to enter into the Indian tablet market. The chairman of the group, Mr. Ajay Agarwal declared that the company is focusing on launching their tablet in the long run. The research and development department of the company has already started working on this. The chairman said that it is too early to comment much on their future strategies.
According to other sources, the company is planning to fill the gap with high performance devices. One of the major strategies of the company is to provide gadgets with long life batteries. The company is planning to introduce gadgets with all the latest technology and features installed in it to make Maxx tablets competitive in the market. The current players such as Samsung galaxy, apple iPad and dell streak will find it a threat. It is easy for the company to extend their market reach in this segment as well, because it is an Indian company and it will be very easy for the company to access the changing requirement of the Indian customers.
The recent survey says that the demand for tablets is going to increase like anything in the near future and it is high time for different companies to deliver high quality products. More and more players will be entering into this particular segment. The company has made sure that the launch of Maxx tablet will be with an attractive unique selling preposition, which can attract almost every new tablet pc fan all over India.
Another announcement made by the chairman was the company's plan to invest Rs 320 crores in the near future for delivering high quality mobile phones. Moreover the company also wants to focus on their core business and plans to invest huge amount for the production and export of lithium iron cells. The company is also focussing on producing 40 new handsets in the market by the end of this year. These hand set includes basic models to high quality Smartphone. The company is all set to capture the entire mobile handset and tablet market which is ruled by different foreign players.
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