Canon Announces New Range of PowerShot and Vixia cameras: Specs, Price and More

The most popular Consumer Electronics Show (CES) 2016 is kicking off on January 6th and just ahead of that most of the tech consumer brand manufacturers are coming out with best of their offerings to steal the show.

In the camera segment, leading digital point-and-shoot camera brand Canon has released its latest PowerShot lineup including PowerShot SX540 HS, PowerShot SX420 IS, PowerShot ELPH 360 HS, PowerShot ELPH 190 IS, and PowerShot ELPH 180 Digital Cameras.

Canon Announces New Range of PowerShot and Vixia cameras: Specs, Price

Keeping the same long-range 50x optical zoom range of its predecessor, the Canon PowerShot SX540 HS ups the ante with a new 20.3MP 1/2.3" High-Sensitivity CMOS sensor and the use of the DIGIC 6 processor. This results in higher-resolution shooting and lower noise at high ISOs, as well as a fast continuous shooting rate. Video also gets a bump with the ability to record Full HD video at 60p in addition to 30p.

Canon PowerShot SX540 HS digital camera highlights

  • 20.3MP CMOS Image Sensor
  • DIGIC 6 Image Processor
  • 50x Optical Zoom Lens
  • 3.0" 461k-Dot LCD Monitor
  • Full HD 1080p Video Recording at 60 fps
  • Optical Image Stabilizer
  • Built-In Wi-Fi with NFC
  • Zoom Framing Assist and Hybrid Auto
  • Story Highlights Mode

While not receiving as much of an upgrade as its bigger sibling, the Canon PowerShot SX420 IS receives a couple of key enhancements to make taking photographs a bit better. Most notably, it receives Wi-Fi and NFC connectivity, allowing users to connect instantly to their phone or tablet for transferring photos or videos.

The lens receives an increase in zoom range to 42x from 40x and still features the Intelligent IS system of its predecessor. Additionally, it will be available in red or black.

Canon PowerShot SX420 IS camera highlights

  • 20.0MP CCD Image Sensor
  • DIGIC 4+ Image Processor
  • 42x Optical Zoom Lens
  • 3.0" LCD Monitor
  • HD 720p Video Recording
  • Optical Image Stabilizer
  • Built-In Wi-Fi with NFC
  • Smart AUTO and Scene Modes
  • ECO Mode

The PowerShot ELPH 360 HS, on the other hand, didn't receive any physical upgrades, but now comes with the Story Highlights function for automatically creating clips from images and video shot during a specific day or event. The camera is quite capable and lightweight, with a 25-300mm equivalent 12x optical zoom lens, a 20.2MP CMOS sensor, and the DIGIC 4+ processor, which enables the capture of Full HD 1080p video, as well as high-resolution stills. Other features include a 3" LCD monitor and Hybrid Auto and Creative Shot modes. This model is available in purple orsilver.

Canon Announces New Range of PowerShot and Vixia cameras: Specs, Price

Canon PowerShot ELPH 360 HS Digital Camera (Silver)

  • 20.2MP CMOS Image Sensor
  • DIGIC 4+ Image Processor
  • 12x Optical Zoom Lens
  • 3.0" LCD Monitor
  • Full HD 1080p Video Recording
  • Optical Image Stabilizer
  • Built-In Wi-Fi with NFC
  • Hybrid Auto and Story Highlights
  • Creative Shot Mode

For more budget-conscious consumers, Canon has released the PowerShot ELPH 190 IS and PowerShot ELPH 180, each of which will help users create better images than your average smartphone, while maintaining a compact form factor.

Both cameras rely on a 20.0MP CCD sensor and the DIGIC 4+ processor to produce high-resolution images and HD 720p video in a variety of settings. They are differentiated mainly by lenses, as the PowerShot ELPH 190 IS has a 10x optical zoom lens with image stabilizer and the ELPH 180 has a slightly shorter image-stabilized 8x zoom.

Canon Announces New Range of PowerShot and Vixia cameras: Specs, Price

Specific to the ELPH 190 IS is the addition of Wi-Fi and NFC connectivity. The ELPH 190 IS is available in black, blue, or red, while the ELPH 180 is available in red or silver.

At the same time, the digital imaging solutions company has updated it's VIXIA HF G and R-Series lineup of camcorders with four new models announced today, including the VIXIA HF G40, VIXIA HF R72, VIXIA HF R70, and the VIXIA HF R700 camcorders.

Featuring evolved features than its predecessor, the new VIXIA HF G40 records 1080/60p Full HD in MP4 and AVCHD and features a Canon Full HD System including a Canon 20x High Definition Optical Zoom Lens, HD CMOS PRO Image Sensor for improved low-light performance, and DIGIC DV 4 Image Processor for superb imaging performance.

The new VIXIA HF R-Series camcorders feature a 57x Advanced Zoom Lens with OIS, 3.28 Megapixel Full HD CMOS Image Sensor, and record 1080/60p Full HD video in MP4 (35 Mbps) and AVCHD Progressive (28 Mbps).

In addition, the VIXIA HF R72 and R70 camcorders feature Near Field Communication (NFC) connectivity allowing users to easily share beautiful images online with family and friends by connecting easily to a compatible smartphone, tablet1 or NFC enabled computer.

Further, the Canon VIXIA HF R72 and R70 camcorders are compatible with the Canon Connect Station CS100 device which provides users with the ability to wirelessly transfer videos for storage via Wi-Fi or NFC.

For more creative videos, these camcorders allow users to customize a video by selecting from five Cinema Look filter effects which can be applied during or after filming. While in Audio Scene Select mode, users can select from eight predetermined audio modes that adjust and optimize audio settings based on the shooting conditions.

Additionally, Intelligent Image Stabilization (IS) allows shooters to choose from four different modes to help optimize IS for that particular shooting condition. The built-in microphone/headphone terminal provides users with the flexibility to record using an auxiliary microphone or listen to what they're recording with headphones.

All of the new Canon VIXIA HF R-Series camcorders feature the new high-capacity BP-727 battery for up to 180 minutes of recording time on a single charge and a file lock function that helps to safeguard against mistakenly deleting files from the camcorder.

The Canon VIXIA HF G40 camcorder is scheduled to be available February 2016 for an estimated retail price of $1,299.99 (Rs 90,000 approx.). The VIXIA HF R72, VIXIA HF R70, and VIXIA HF R700 camcorders will be available in February 2016 for estimated retail prices of $449.99 (Rs 30,000 approx.), $399.99 (Rs 20,000 approx.), and $299.99 (Rs 12,000 approx.), respectively.

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