According to The Telegraph the note by Ahrendts reads, "Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days - and there will be many more to come.
"It's important to remember that Apple Watch is not just a new product but an entirely new category for us. There's never been anything quite like it. To deliver the kind of service our customers have come to expect - and that we expect from ourselves - we designed a completely new approach.
Earlier this month a leaked memo from Apple's retail chief Anglea Ahrendts confirmed the Apple Watch wouldn't be available in stores and it'll be available for purchase online.
"Many of you have been getting questions asking if we will have the watch available in stores on April 24 for walk-in purchases," Ahrendts wrote. "As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I'll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May."
It seems that not everyone who pre-ordered online will actually receive their treasured Apple Watch on or near the official April 24 launch date. Just a day back, Apple removed that particular date from its website. What's more, pre-orders will top 2.3 million by next month, according to some media reports, citing data from KGI Securities.