Brother International has announced the launch three new Mono Laser printers in India. The company looks to establish a deeper connect with the Indian Consumers with the new products. Brother which is the No 1 printer brand in US aims to capture 15% of the Indian market share in the Mono Laser category by 2015.
Although Brother is a an old global brand, it is relatively a new name in India. However, their printers are used by big names in the Industry including ICICI Bank, Axis Bank, HDFC, Indigo, Siemens, Dell, Carl Zeiss amongst others.
The three new printers introduced include HL-1111, a single function laser printer, DCP-1511 & MFC-1811 which are basically MFCs. The company tells Gizbot that it looks to push the affordability and reliability bracket with the three new products.
Alok Nigam, Genral Manager of sales, marketing and services says the printers can deliver up to 1500 pages within a margin of Rs. 1350 this includes, this includes toner and drum cost. Also the printers come with twin, dust-resistant rollers, to ensure that papers don't stick. Also, the papers move in a C path so they don't curve, instead you get a clean, crisp and straight end copy.
HL-1111 Monochrome Laser printer:
The HL-1111 is a Monochrome Laser printer with 20 ppm print speed that offers USB 2.0 connectivity with a 200Mz Processor. The printer boasts of a toner saver mode that ensures toner is saved while printing documents. Additionally, one can also print the time & date &/or user ID on the document. The printers that supports Windows & Mac, also allows users to print easy to read, professional documents into booklet formats. The printer is priced at Rs. 5,000.
DCP-1511 Monochrome Laser MFC:
The DCP-1511 is a Monochrome Laser MFC, which offers 16MB memory, has high speed USB 2.0 connectivity with 200Mz Processor. With print speed up to 20 ppm, the first page time out is less than 10 seconds and the warm up time from sleep mode is less than 18 seconds. The printer offers the Toner save mode and Poster printing along with the watermark printing and the manual booklet printing. The copy function allows multi copy, N-in-1 copying which compresses 2 or 4 pages into one A4 sheet along with the ID Card copy function to print both sides of the card on one page. The device also allows users to send scans to Email, Images or Files. The printer is priced at Rs. 9,090.
MFC- 1811 Monochrome Laser MFC:
The MFC- 1811 is a Monochrome Laser MFC, which offers 16MB memory, has high speed USB 2.0 connectivity with 200Mz Processor along with a 10 page ADF. With print speed up to 20 ppm, the first page time out is less than 10 seconds and the warm up time, from sleep mode, is less than 18 seconds. The copy function allows multi copy, N-in-1 copying which compresses 2 or 4 pages into one A4 sheet along with the ID Card copy function to print both sides of the card on one page. The device also allows users to send scans to Email, Images or Files. Additionally, the Fax function features a modem speed of 14.4 Kbps. The printer is priced at Rs. 13,100.
Speaking on the occasion, Atsushi Iwamoto, General Manager, Brother Industries, Ltd., said "It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our "Customer First" approach, we aim to deliver superior value by providing high quality and feature rich products to make a meaningful difference in our customer's lives and set industry benchmark. Additionally, with the launch of these new products, we re-iterate our focus to the Indian market and ensure we continue to accelerate growth in the region."
Emphasizing on the launch, Yoshiji Matsui, Managing Director, Brother International India Pvt. Ltd., said, "This is a very significant launch for Brother in India and is a resultant of constant innovation in developing & improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer. We envisage a significant demand for Mono Laser category in Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products."
Alok Nigam, General Manager - Sales, Marketing & Service, Brother International India Pvt. Ltd., commented, "Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience."