Cannon launches 12 new cameras in India, including the 14K/UltraHD camera Canon EOS 1DC.
As part of the IXUS series, Canon has launched IXUS 135, IXUS 255HS, IXUS 140 which are said to be Wi-Fi enabled. Also, IXUS 132 which is a non Wi-fi camera has been launched.
Prices of the new IXUS cameras
IXUS 132 - Rs 7,995
IXUS 135 - Rs 10,995
IXUS 140 - Rs 12,495
IXUS 255 HS - Rs 12,995
As part of the PowerShot series, Canon has launched the WiFi enabled cameras PowerShot 3500IS and PowerShot N and non Wi-Fi cameras PowerShot A2600 and PowerShot A2500.
Prices of the new PowerShot cameras
PowerShot 2500 - Rs 5,995
PowerShot 2600 - Rs 8,995
PowerShot A3500 IS - Rs 9,995
PowerShot N - Rs 20,995
In the EOS series, Canon introduced EOS 100D, EOS 700D, EOS C100 and EOS-1DC cameras.
Prices of the new EOS cameras
EOS 100D - Rs 48,995
EOS 700D - Rs 53,995
EOS C100 - Rs 5,00,000
EOS-1DC - Rs 9,00,000
Speaking at the launch, Mr Kazutada Kobayashi, President and CEO, Canon India stated, "India is a prime market for Canon and it is imperative for us to keep introducing high-end technology to stay ahead in such a competitive market. Success of futuristic technology only adds onto the confidence to experiment and helps a brand to provide its customers with a promising and unusual experience."
Dr. Alok Bharadwaj, Executive Vice President, Canon India commented, " We focus on reconfiguring the photography business in India with youth-centric propositions using a three-pronged strategy of celebrity endorsement, imaging brand store expansion and new powerful portfolios with next-generation technology. Our efforts are manifest with the introduction of Wi-Fi technology to Canon cameras, a sector certainly poised to grow. Canon hopes that Wi-Fi technology will give users the convenience of transferring pictures to various devices and allow instant sharing, helping them to cherish their creativity and what we call as 'Discovering New Moment'."
Canon India is aiming for Rs.2,125 crore in revenues for 2013 which will be 15 % hike from the Rs.1,850 crore of 2012.
"Although the overall consumer sentiment is down but with the introduction of new technologies and products, we should be able to achieve a 15 per cent growth in our revenues to Rs.2,125 crore," said Canon India Executive Vice-President Alok Bharadwaj.
The Hindu reports that Canon gets 45 % of it's revenues from cameras. The remaining comes from printers and copiers.