Microsoft To Launch Gear Fit Competitor in Q4 2014 [Report]

Microsoft is reportedly planning to enter into the wearable tech market with a mysterious fitness band. Redmond-based software giant Microsoft has been rumored to produce a unique wearable device that can sync with multiple smartphone platforms, including iOS, Windows and Android.

WinSuperSite's Paul Thurrott has claimed that Microsoft is not producing a smart watch, instead the device will be a wristband (most likely to be a fitness band). The device will display smart phone-based notifications, like any other currently available smart watch/ fitness band.

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"It will track your fitness-steps, calories burned, heart rate, and the like-throughout the day and interoperate with apps on mobile phones," writes Paul Thurrott

Amusingly, the upcoming fitness band is expected to look similar to the Samsung's Galaxy Fit. Furthermore, the biggest selling feature of the Microsoft-made fitness tracker would be its compatibility with all most leading multiple mobile OS platforms: iOS, Windows and Android. That has to be the biggest differentiator, since the most of the modern day wearable devices work with just one single platform. The firm is aiming for a Q4 2014 release with pricing similar to that of Samsung's Gear, which is priced at $200 (Rs. 12,000).

Initially it was first claimed that Microsoft will launch a smart watch to rival Apple's iWatch, due later this year. The upcoming smart watch was expected to draw on "optical engineering expertise from Microsoft's Xbox Kinect division" to continuously measure heart rate through the day and night. Also, the intelligent watch was expected to track continuous heart rate, unlike the Samsung Gear Fit.

There are no further updates available surrounding the Microsoft-promoted fitness band. Watch this space for more action! Stay tuned to GizBot for more updates!