Pebble has sold more than 1 million smartwatches, the company said Monday. The magical milestone was achieved on December 31, courtesy of Pebble's CEO Eric Migicovsky, speaking in an exclusive interview with The Verge. That's a huge jump from the 400,000 units sold as of last March.
With the arrival of smartwatches from likes of Motorola and Samsung, Pebble is now facing increased competition. As part of its new strategy, the company will introduce new products this year as well as a new software platform for its smartwatches. Meanwhile, Pebble remains silent over the company's hardware and software plans.
"We've found a new framework to use as an interaction model on the watch," Migicovsky said, adding that the apps currently found on the Pebble won't be the main focus. "It doesn't look like what we have today, and it doesn't look like what's on your smartphone," notes The Verge.
Pebble launched its first smartwatch back in 2012. Two years prior to the release of Google's Android Wear platform, there was Pebble. Back in 2012, the company took the world by storm. In just 30 days it raised $10,266,845 making it the most funded Kickstarter project ever.
Just for the reminder, the standard Pebble watch is priced around $99 (approximately Rs. 6,300), whereas the high-end Pebble Steel will cost you around $200 (approximately Rs. 12,600).
Till date, Pebble has been able to sold only 1 million units. Once an upcoming category, smartwatches no more attract consumers' attention. If the best smartwatch in the market sells around 1 million, the latest sales figure is raising doubts about the future of the smartwatch market.
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